Upcoming events

    • 07 Dec 2017
    • 6:30 PM - 8:30 PM (PST)
    • Hiperwall Headquarters, 557 Wald, Irvine, California 92618-4627
    • 146


    Based on the 2011 Gartner research that predicted by 2017, over 80% of technology spending would be coming from the CMO, not the CIO/CTO.   It’s now 2017 and we will explore how this predicted trend has now become reality.  Joe Hasenzahl, Principal Consultant with High Street Collective, will present about how this impacts the digital signage space and how the CMO, as the decision maker, affects the decisions of purchasing and planning, and what this means for technologists selling into this space.

    Questions Joe will discuss include:

    • How do IT traits compare to Marketing traits?
    • What happens when IT isn’t invited to the table?
    • How does the CMO change the way data is assimilated and reported?  
    • What happens to systems when customers become the center of the universe?  
    • How do new data sets influence decision-making?

    This presentation will be useful for C-level buyers, integrators, and vendors working in the digital signage space.


    Joe Hasenzahl

    Joe is on the forefront of the human behavior + technology equation. He’s a big idea guy and loves complex problems. 

    He’s led both David and Goliath companies to use technology and create data-driven experiences (B2B and B2C) across all touchpoints in the customer journey. His experience is deep and wide ranging from luxury, beauty and fashion to electronics, banking, doctors' offices and even truck rental. He’s a Retail Swiss Army Knife and tends to obsess about better mousetraps.


    557 Wald
    Irvine, California 92618-4627


Contact the DSF | PO Box 3363 | Warrenton, VA 20188 USA | +1 (540) 551-5500 | +1 (202) 962-3939

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