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Coffee & Controversy

  • 31 Oct 2017
  • 8:00 AM - 11:00 AM
  • Google New York City Offices 111 8th Avenue, New York, NY 10011



Coffee and Controversy is the Digital Signage Federation's annual event during New York City Digital Signage Week. A breakfast is served and is immediately followed by Coffee and Controversy, a panel-led interactive discussion, about topics of interest in the digital signage community. Specifically, this year's topics will revolve around international markets and how to foster growth within the digital out-of-home landscape.

SPONSORS

MEDIA SPONSOR



EVENT AGENDA

8:00 AM - Doors Open and Breakfast Served

9:00 AM - Program Begins with a welcome from our sponsors

Panel 1 – A Global Perspective on Digital Signage

Digital-out-of-home channels, networks, regulations, content and installations differ from Europe to North America to Latin America.  Experts from each region will discuss their observations in a comparative setting to other regions, including offering their unique visions for improvements for how the industry can work globally together to achieve success.  Recognizing and understanding these unique differences will help your business improve your best practices toward achieving your goals.

Panelists:

-  Richard Ventura, NEC - DSF Chairman

-  Federico Freyria, DSMX Digital Signage Mexico Association President

-  Dirk Huelsermann, Managing Partner of DeBere Capital Parnters


Moderated by:

Brian McClimans, Peerless-AV - DSF 


Panel 2- DOOH: The True Story

Who is leading the way with digital out of home media networks?  Hear from industry leaders representing the areas of measurement, advertising, and DOOH technology as they discuss the topics rarely discussed.  What truly are the roadblocks impeding scalability?  What are the key results and score cards that advertisers are judging digital out of home networks on and why?


Panelists:

-  Sheldon Silverman, SmartBomb Media - DSF Global DOOH Council Chair

-  Kym Frank, President of Geopath

- Stephen Freitas, Chief Marketing Officer of Outdoor Advertising Association of America (OAAA)

Moderated by:

Laura Davis-Taylor, High Street X - DSF Board Member 


Presentation 3 - Host Presentation By Google



Registration is limited. Only two people from a company may register to attend. Additional company representatives may be placed on a waiting list.


Contact the DSF | PO Box 3363 | Warrenton, VA 20188 USA | +1 (540) 551-5500 | +1 (202) 962-3939

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